| Inside
this issue: |
| Newletter Debut |
| Caps Website |
| Choosing the Right Hat |
| Hat Measurements |
| New Location |
| Printable Version |
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Silk Cashmere
Balaclava |
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Tweeds Driver |
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Chinchilla
Fur Miranda |
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Novelty Velvet
Fedora |
Newsletter Debut
Since 1992, Lillie & Cohoe has been turning heads with their unique handcrafted hats. Over the years not only have the styles changed with the seasons, but the business has been through a transformation as well.
Over the last year Liz Cohoe became sole owner of the business, new staff was hired to accommodate growth the business was undergoing, and we advanced into an overseas market.
Our most recent development was the anticipated move into the new location. With over 2000 square feet, it didn’t take long for us to fill up the new space. (See story on page 4).
The introduction of a quarterly newsletter is our next step. Our aim is to stay in touch with our customers by delivering helpful suggestions, insights into what is going on with Lillie & Cohoe, and assisting you in making future purchases.
In this issue, we will be focusing on “Choosing the Right Hat”: an in-depth look at the matching of the face shapes with the appropriate styles.
We are also launching a new web page dedicated to Caps. The popularity of the Newsboy and Mao Now styles has prompted this new site. In a large variety of fabrics and colours, you are guaranteed to find what it is you are looking for.
Tweeds, Denim, Velvet, Cotton Blends? The choices are too numerous to mention. Liz has been hard at work designing a line of Newsboys and Mao Nows out of a range of different fabrics and colours.
A new web page featuring pictures of each fabric group will soon be launched.
For purchasing information, please contact the office 1-800-603-5882.
Choosing the Right Hat...Part One
The right hat complements your facial features and provides symmetry and balance. When this occurs, the features of the face become harmonized in relation to one another. The eyes appear lifted, the complexion brighter and healthier. When people compliment you on the hat you’re wearing, they aren’t just noticing the hat, what they are really saying is how great you look wearing it!
Experiment with hats on as often as possible to become more comfortable and secure in your hat judgment. With practice, you will get a feel for the hat shapes, designs, and colours that complement you. In time, you will gain confidence and learn to trust your own judgment about hat selection.
Not sure what your face shape is? Pull your hair back from your face, and looking in a mirror, take a bar of soap and trace the shape of your face directly onto the mirror. Compare what you see with the drawings.What follows is a ‘portrait’ of each face shape, describing the unique features that distinguish it from the others, and a discussion of hat features. Following this are recommendations on how best to wear hats for your facial shape, and a selection of Lillie & Cohoe hat styles especially chosen to correspond with your face shape.
OVAL The oval face is considered the ideal shape because of its balanced proportions that are slightly narrower at the jaw line than at the temples, with a gently rounded hairline.
Brims: Large size brims are very flattering.
How to wear: Hats can be worn straight across the brow, but the crown should never be narrower than your cheekbones.
Suitable Styles: You can wear most hat shapes. Anna, Balaclava, Brook, Chelsea (in softer fabrics that can be moved about in the crown to soften the angular edges of the hat), Claudia, Cloche, Coco, Constance, Diva, Fedora, Flapper Girl, Gretchen, Jeanette, Justine, Larissa, Miranda, Newsboy, Olivia, Skimmer, Tam, Tara, Tikka, Virginia.
ROUND A round face has a curved forehead and rounded chin line, with full cheeks. The widest point is across the cheeks and ears. There are very few angles. To make the face appear longer and narrower, try angular styles that contrast with the roundness. Styles with fullness and height at the crown with a short brim worn at an angle and close to the sides of the head will make the face appear longer and narrower.
Crown: The crown of the hat must not be narrower than the face or it will only accentuate the roundness. Try rectangular, though not square shaped crowns.
Brim: Small to medium size brims will not over power the face. Try asymmetrical brims to break the symmetry of the roundness.
How to wear: Wear hats forward or on a slant, to offset the roundness, rather than on the back of the head, or straight on. Wear decorative details (i.e.: buckles, flowers) to the side, never in the center.
Avoid: Wearing a hat pulled down straight on the head, this will accentuate the widest part of the face across the cheeks and ears. Cloche-style hats with a crown that taper from the band, up towards the crown, referred to as a ‘flowerpot’ style, will accentuate the roundness, as will styles with rounded lines that mirror the face’s circular shape, such as skullcaps, berets, and pillboxes.
Suitable Styles: Anna, Chelsea, Claudia, Constance, Justine (brim up in back), Olivia, Paulette, Pearl, Skimmer.
OBLONG The oblong face is longer than it is wide, and has a long straight cheek line and sometimes a longish nose. The aim is to make the face appear shorter and wider. Pick a curved or rounded style to emphasize the width of your face rather than the length.
Crown: Styles as wide as the widest point of the face will help to shorten and add needed width to the face.
Brim: Medium to wide brims, worn straight or forward. A generous brim is a good feature to add breadth to your face, and reduce the appearance of length.
How to wear: A long-shaped face is complemented with a full brim, worn straight or swept up on the sides or in the back.
Avoid: A hat too tall and narrow in the crown that will only emphasize the length of the face.
Suitable styles: Anna, Brook, Chelsea, Claudia, Constance, Gretchen, Justine (brim up in back), Larissa (provided the narrowest part of the crown is not narrower than the widest point of the face), Miranda, Olivia, Skimmer.
RECTANGLE A rectangular face is long and slender, having the same width across the forehead and just below the cheekbones. A high forehead or long narrow chin may be present. You'll want to balance the look of a long and slender face by adding fullness and balance to the face. Choose a face framing style to add width to the cheekbones.
Crown: Chose a short to medium height crown. A too tall crown or a crown that is narrower than your cheekbones will add unwanted length to the face.
Brim: Medium to wide brims, either straight or curved, will add fullness at the sides of your face and reduce the appearance of length. A short to medium down turned brim like that found in a cloche style hat, will add width at the cheekbones.
How to wear: Curved or rounded styles will make your face appear wider. A long-shaped face is complemented with a full brim, worn straight or swept up on the sides or in the back.
Avoid: Avoid tall, narrow shapes that add height on top.
Suitable styles: Anna, Audrey, Brook, Chelsea (worn at an angle), Claudia, Constance, Gretchen, Justine (brim up in back), Larissa, Miranda, Olivia, and Skimmer. Possibly Virginia, provided the crown is not narrower than your cheekbones or too tall.
Next issue -- Part Two: Square, Heart, Pear, Triangle, and Diamond.
To measure your head properly, start from the fullest part of the back of the head around to slightly above your ears ending at an inch above your eyebrow, while not pulling the tape too tight. This should give your proper hat size.
New Location
If we sound a little excited when we answer the phone it’s because we finally made our move into the new location. In April, we made the much-anticipated move to our new location at 320 Vernon Street. With over 2000 square feet of open space, Liz was able to create a work environment was that both efficient and exciting.Our last location was situated in the basement of an old warehouse. Space was very limited and as time went on, we were struggling with the space constraints. The closer the time came for the big move, the more excited we all got. Days before moving, the staff packed in anticipation and we all pulled together and got it done.
The Production team now shares approximately 1000 square feet of open space with large windows and ample storage. Liz and Sharon share an open office space with windows to view the work area. Rhonda is now located at the front door to greet the customers. As for Liz, her design room is spectacular, with a view of the lake and mountains!
We couldn’t ask for a better work environment. Thanks Liz for making a place to "work" such a great place to be!!
